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Program  7:30 a.m. – 8:00 a.m.          Registration and Continental Breakfast 8:00 a.m. – 8:15 a.m.          Welcoming Remarks                                        Raj Aggarwal, Dean, College of Business Administration                                       The University of Akron   8:15 a.m. – 8:30 a.m.         Overview of Search Engine Optimization & Marketing                                          William McHenry, Associate Professor of Management,                                  The University of Akron        8:30 a.m. – 9:15 a.m.          Makeover Case 1                                         Paul Chaffee, Progress Book                                                  Makeover Case 2                                         Rick Maselli, President, Maselli Construction                                                 Makeover Case 3                                        Steve Trommer, Vice-President, Trommer & Associates, Inc.   9:15 a.m. – 10:00 a.m.        Search Engine Optimization - Expert gives makeover advice                                        Geoff Karcher, President, The Karcher Group 10:00 a.m. – 10:15 a.m.       Coffee/Networking Break   10:15 a.m. – 11:00 a.m.       Search Engine Marketing - Expert gives makeover advice                                         Paul J. Elliott, President, eMergent Marketing   11:00 a.m. – 12:00 noon       Panel Discussion: The Future of Web-Based Advertising                                                   Moderator: William McHenry, The University of Akron                                           Panel Members:Jim Kukral, jimkukral.com,                                                                             Jeffrey Rohrs, Optiem LLC,                                                                                  Susan Lowry, ATTEVO Inc.   12:15 p.m. – 12:45 p.m.      Lunch 12:45 p.m. – 1:30 p.m.         Introduction of Keynote Speaker                                                 Chris O’Neil,MD & CIO, FedEx Custom Critical                                         Keynote: Eric Olsen, Founder & Publisher of Blogcritics.org                                          The Fantastically Wild Success Story of Blogeristic Organization                                              Closing Remarks & Conference Conclusion                                           Anita Campbell, CEO, Anita Campbell Associates Inc.                                           Editor/CEO, Small Business Trends   2:00 p.m. – 5:00 p.m.        Workshop: Are the right customers finding your site?            The Karcher Group  Experts from Karcher group will take one of the three makeover Web sites from morning and show what goes into “behind the scenes” optimization (overall and on-page optimization).  Experts will show the participants several specific SEO exercises (using a Web site from the audience companies) so that they can apply them to their own Web site right there in the lab.  Participants will then take 15-20 minutes to look at their own Web site and go through the exercises that workshop leader show them.  Experts from Karcher group will come around, help each person, and  answer specific questions from the participants.