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Welcome Remarks - Raj Aggarwal, Dean, College of Business Administration, Univ. of Akron -
Overview of Search Engine Optimization & Marketing - William McHenry, Assc. Prof, Univ. of Akron -
Makeover Case 1 -Paul Chaffee, Progress Book -
Makeover Case 2 - Rick Maselli, President, Maselli Construction -
Makeover Case 3 - Steve Trommer, Vice President, Trommer & Associates Inc. -
Search Engine Optimization - Expert gives makeover advice, Geoff Karcher, President, The Karcher Group -
Search Engine Marketing - Expert gives makeover advice - Paul J. Elliott, President, eMergent Marketing -
Panel Discussion: The Future of Web-Based Advertising- Moderator: William McHenry, The University of Akron -
The Fantastically Wild Success Story of Blogeristic Organization - Eric Olsen, Founder & Publisher of Blogcritics.org
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